News

New Chips, Cakes and Snacks Will Have a Substantial Share in the Portfolio of the Food Holding

Products for all food and taste preferences - such is the strategy of the food holding Bella for domestic and foreign markets in which it is active. Led by its priority to create innovative foods, the food holding’s R&D experts are focused on developing new products to meet the needs of consumers. In 2017 Bella will expand its portfolio of pastry, meat and oil products by launching food production of rice – chips, cakes and snacks. The holding will be the first to offer these products in Bulgaria at affordable prices for everyone.

The rice products are part of the daily menu of consumers, followers of new health trends. They are modern products preferred by athletes and are suitable for people intolerant to gluten.

The market of rice products continuously evolves. They are extremely popular in the US and Europe. The expectations of Bella are its rice products to have very positive response, both abroad and on the domestic market. Bella is a market leader in all categories in which it is active. The main reason for this are the key competitive advantages as strong operations continued support of major brands and most importantly - its unique path to market – the sales teams.

Bella’s trade partners in the country and abroad are seriously interested and await the appearance of products to offer them to their customers. They will be offered at various convenient packaging and will feature high quality and competitive price.

Back To All News