News
Orehite's campaign wins silver from BAA Awards
November 25
Orehite's campaign for the launch of the Master Series in 2023 was awarded silver by the Bulgarian Association of Advertisers (BAA) at the BAA Awards. The award was presented to marketing manager Stefana Lazarova personally by the Chairman of the Board of Directors of BAA, Dr. Svilen Strezov.
The high assessment for the management of marketing communications of Orehite was given during this year's ninth edition of the professional organization's competition, in which over 20 companies participated.
"Contrary to massification, Orehite with its attitude to good food proved its highest level of expertise with a modern interpretation of the traditional craftsmanship in making raw-dried meat products", commented Stefana Lazarova on the occasion of the award. She added that when you are a leader, you have to set the direction of development in the product category and deal with the challenges related to changes in consumer preferences and increasing competition.
Since its establishment in 2009, the Orekhite brand has been among the leaders in the processed meat products category with a wide portfolio of bacon, lukanka, sudjuk, sushnitsa and babek.
In 2023, the brand launched its exclusive Master Series - an original craft series, created with passion, from 100% Bulgarian meat, without artificial colors, gluten, glutamate, soy and lactose. A true pearl in the crown. Sealed with the TÜV Nord standard.