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Following the modern international practices for sustainable development, the food holding Bella started consolidating the management processes based on simplifying the production and trade structures. The aim is to expand the market positions in the country and international markets.

The consolidation includes infusion of companies specialized in food business in the structure of Bella, territorial consolidation of existing production facilities and consolidation of managerial positions of the holding.

The starting plan for consolidation is complemented by an agreed external and internal financing for the purchase of machinery and equipment of a new generation. Investments are planned in various industrial and commercial areas. The aim is development of competitive high-tech organization of activities restricted to the human hand and energy-saving, environmental and health technologies.

The first phase of restructuring will be completed in the middle of this calendar year and by the end of 2016 the food holding will be with a significantly simplified production, trade and development structure with a reduced number of legal entities within the holding. Savings will focus on innovation, productivity and development of market presence.

After completion of the restructuring, the corporate brand Bella will consolidate the activities and products of the portfolio of the processing companies ‘Fermata’ and ‘Unibel’, and of the established over the years HoReCa trade structure ‘Ipex Group’.

The launched consolidation is based on the vision of business development based on the synergy of activities and centralized planning, organization and accountability, which in turn will enable growth and innovation in response to growing expectations for the food holding by clients and counterparties nationally, regionally and internationally.

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