News
Bella Won Two BAAwards
June 22
The Marketing team of the food holding Bella was awarded with two prizes at BAAwards 2015 – the annual awards of the Bulgarian Association of Advertisers (BAA). The award for best marketing team in the Sponsorship category was handed for the campaign Smyah Naroden (the national tour of Comitsite) and Bella’s brand manager Denislav Georgiev was awarded for the best junior marketing specialist in the category Product Innovation for the campaign Leki Don Grill.
BAA annually awards the best achievements in the field of marketing communications, and their authors – ‘agents of change on the Bulgarian market.’ Prize categories are individual and team. The evaluation criteria are based on the impact on brands, marketing and business environment. Among this year's winners of BAAwards are leading companies from different sectors.
Bella is one of the biggest food producers in Bulgaria. The company offers food in several product categories: pastry, meat and oil products, and company’s portfolio into various categories are well known among consumers: Bella, Familiya, Tommi, LEKI, Sachi, Orehite. The launch of new and innovative products that offer added value to consumers is an ongoing process for the company.