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The food holding Bella donates 4.5 tons of food to the needy people in Misiya and Byala Slatina. Deliveries will be conducted regularly and include food essentials.
The company help will reach all 2,000 needy families and the volunteers who help people in Misiya and Byala Slatina. Food will be delivered to a dining organized by the crisis staffs and to the partner organizations of the Bulgarian Food Bank that prepare and deliver packages to help households in need.
Traditionally Bella donates food to help the people in need in the country mainly through the network of the Bulgarian Food Bank, among which founder is Bella. The company is the major donator of food to the needy people in Varna , Dobrich and  Biser (2012).
‘We empathize with the pain of those who suffered from the floods in the country. We are thankful to our partners from the Bulgarian Food Bank who ensure the traceability and safety of the donated food from us to the people in need’, says Bella CEO,  Elsa Markova.
‘The support of our company after the floods in the country is part of Bella’s long-term charity programme, aimed at supporting people in need in Bulgaria,the COO at the food holding Miltos He confirmed the company's commitment on being among the active corporate donators in the country.

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