News
Bella Bulgaria Is Expanding Its Collaboration with International Retail Chains
May 19
Frozen bakery products and cheese in packages suitable for all sales channels, will present Bella Bulgaria and its partner Ipex Group at the international exhibition PLMA`s World of Private Label (22-23 May, Amsterdam).
'A global tendency is the increase of Modern trade. Thus, private labels have been having a bigger share in sales in this channel of distribution - from 30 to 40 percent worldwide. The production of private labels for foreign partners is a stable source of income, especially for companies like ours which maintains consistent quality and fair pricing, and we plan to increase our presence in this segment' - said Ivan Boyadzhiev, Expansion Manager at Bella Bulgaria. According to him, the company is highly competitive on the private label market, because it meets consumers’ needs and maintains a diversified portfolio and high quality. These advantages and the active presence at the frames of the annual professional exhibition in Amsterdam help the company to establish and strengthen successful relationships with foreign retailers and distributors.
More than 2,100 exhibitors from 70 countries, including over 15 from Bulgaria, will be presented at PLMA`s World of Private Label. More than 9,000 are the expected visitors, representatives of 1,000 countries.