Distribution
Daily the products of the BELLA reach over 12,000 points of sale in Bulgaria (warehouses, retail chains and shops) and a number of European countries. The distribution is carried out by Fresh Logic.
The key location in Central Bulgaria allows for flexible supplies under special temperature control to all parts of the country.
The company has a car park of more than 100 refrigerated trucks with a payload of 1 to 20 tons and temperature range of refrigerated vans from 0 to -20 degrees. On the territory of Bulgaria it is the only company that offers cross-docking service for the transport of chilled and frozen products.
One of the biggest customers of BELLA are international and Bulgarian commercial chains, such as Metro, Kaufland, Billa, Lidl, Carrefour, Fantastico, Piccadilly, T-Market, CBA, etc.
