News
Taking Part in Anuga „Bella” States its Export Future
October 9
The brand “Bella” will participate with its full portfolio of pastry products in the International Food and Drink Expo Аnuga, which will be held from 10th to 14th October 2009 in Köln, Germany. The brand’s assortment becomes richer and richer and the successful marketing strategy makes the brand even stronger. Due to this dynamics the Bulgarian market proves to be narrow for “Bella”. The decision is clear – expansion to new markets, one of the ways being the participation in the world expo. This is precisely the place where the business meets face to face its future partners, the innovations of its competitors and the strict, but studious look of its end customers.
Within the 30th edition of the expo, where ten powerful branches of the food and drink industry organize their individual exhibitions, „Bella” will participate with its own booth in the frozen products sector – the Frozen Food expo.
Before even making the decision to be an exhibitor at the expo, an export year was outlined before the brand. The first container with “Bella” puff pastry patties already left for Dubai, where the products will be offered in some of the most prestigious hotels. The contractors in Moldova and Slovenia also received their deliveries. Entrance on the Australian market is also pending. The brand’s plans are to continue this trend.